AT&T to Require Data Plans for Smartphones
Posted by: Olga Kharif on August 21
Starting on Sept. 6, AT&T will require all new smartphone users to
subscribe to the carrier’s wireless data plans, the company confirms
to BusinessWeek.com.
Today, some of AT&T’s smartphone customers can chose not to buy a data
plan, or they can subscribe to MEdia Net, a cheaper service that
offers wireless e-mail and news access for as little as $2 per
Megabyte. Currently, AT&T’s data plans range from $5 to $60 a month.
<snip>
And the move likely means increases in data revenues for the carrier —
and slower sales growth for smartphone vendors.
Heavier monthly charges could deter some people from buying
smartphones. For AT&T, that’s no great loss. The carrier spends a lot
of money on subsidizing handsets so consumers get them at a lower
price; and those subsidies may not pay off when expensive, feature-
rich smartphones are not being used for data services, as intended.
<snip>
The move, which is likely to be copied by other U.S. carriers, could
slow down smartphone sales, however. e...
http://www.businessweek.com/the_thread/techbeat/archives/2009/08/att_t...equire.