http://xbox360.ign.com/articles/616/616708p1.html
At SEGA's booth we were shuffled into a theater where the
company's current lineup was shown off in video form. The
announced titles were shown in all their glory and then the
screen cut away to something completely unexpected.
[From Software's flying mech game - from description, sounds
like a Murakami sequel.]
The next titles were part of a montage called SEGA's Next Level.
It was announced that everything was running in real time, but
not specified for any system. SEGA stated that their internal
studios put together these demos to show their proficiency with
the next generation hardware. [...]
[VF characters, Afterburner, House of the Dead, Sonic]
==============
OK, that sounds cool. The Sega fanboy in me was wondering what
all their internal studios were doing, besides PSU and Shadow the
Hedgehog.
--
Brad, for fourteen years, I've been a whore for the advertising industry.
The only way I could save myself now would be if I start firebombing.
-- Lester Burnham, AMERICAN BEAUTY (1999)