Apple gearing up to enter videogame industry in one way or..

Apple (AAPL) Looking At Game Console Business

It is not enough that Nintendo, Microsoft, and Sony are scratching
each other's eyes out in the game console business. It looks like
Apple wants in. Given its new visibility with consumers and the "glow"
from the iPod, it makes all the sense in the world.

According to The Sydney Herald, Apple has filed with the US Patent and
Trademark Office to extend its brand name and trademark to a number of
gaming products.

Given Apple's excellent skills with creating nifty hardware interfaces
and consumer electronics, the company might do fairly well against
flat-footed operators like Redmond and Sony. Apple might even be able
to run a game controller or console component using current versions
of the Mac or iPod.

Put the odds of Apple announcing a game platform before the end of the
year at 75% or better.

Douglas A. McIntyre

http://www.247wallst.com/2008/02/apple-aapl-look.html



A USPTO filing shows Apple may consider its own game console

Gaming is a big business with some game titles bringing in more money
than Hollywood's blockbuster movies. Traditionally the gaming market
is dominated by console gaming systems from Sony, Microsoft and
Nintendo. However, that could be changing.

An application filed by Apple with the United States Patent and
Trademark Office (USPTO) amends Apple's trademark to cover gaming
systems. The application is very short on information and merely adds
a list of new items to the trademark coverage.

The application adds the following to the trademark:

Toys, games and playthings, namely, hand-held units for playing
electronic games; hand-held units for playing video games; stand alone
video game machines; electronic games other than those adapted for use
with television receivers only; LCD game machines; electronic
educational game machines; toys, namely battery-powered computer games

That could mean that in the future we could be adding an Apple video
game console to the list of game consoles around. From the sounds of
the application we could also see a portable game system from Apple as
well.

The amended application was filed on February 8, 2008 by Apple; an
attorney has not yet been assigned to the case. Other than the simple
paragraph of new items Apple might want to sell in the future, no
other information is available at this time.
Apple declined to comment on the application, but representatives at
the company exhibited enthusiasm regarding the trademark application.


http://www.dailytech.com/Apple+Updates+Trademark+to+Cover+Game+Devices...ticle10



Apple To Move Into Gaming, Intel Aware Of Plans


Apple is considering a move into gaming. During recent months the
company has held talks with several gaming software companies,
SmartHouse can reveal.

According to Apple insiders the company has been exploring the release
of a gaming console that primarily delivers live gaming while also
delivering video content.

At the recent CES show in Las Vegas an Intel executive admitted to me
that they had held discussions with apple about a gaming console or
even an Apple gaming PC running Intel RISC processors

Recently it was revealed that Apple has registered its name as a
manufacturer of devices, including stand-alone consoles for use in the
gaming market.. The disclosure is in a Feb. 5 filing to expand the use
of the company's trademark. Such filings with the U.S. Patent and
Trademark Office are done to prevent a company's trademark from being
used in markets where it could be argued the company has no
involvement.

The trademark extension request was uncovered by Trademork.com. The
disclosure has sparked much speculation on tech sites about whether
Apple is getting ready to make a big push into the market for
videogame consoles or PC gaming.

As a matter of company policy, Apple does not discuss plans for future
products.

http://www.smarthouse.com.au/Gaming/Console/Q7F2A3Q3


more:

http://www.gamesindustry.biz/content_page.php?aid=32930
http://www.reghardware.co.uk/2008/02/11/apple_games_console_patent
http://uk.news.yahoo.com/techdigest/20080213/ttc-opinion-apple-returni...to-the-
http://www.theinquirer.net/gb/inquirer/news/2008/02/13/apple-wants-cre...-game-c
http://www.macobserver.com/gamingnews/2008/02/11.1.shtml
http://www.macworld.co.uk/blogs/index.cfm?entryid=317&blogid=1
http://news.yahoo.com/s/cmp/20080212/tc_cmp/206401894
http://www.1up.com/do/newsStory?cId=3166098
http://news.teamxbox.com/xbox/15673/Apple-Applies-for-Video-Games-Trad...rk-Exte
http://www.macnn.com/blogs/?p=494
http://www.scopical.com.au/articles/Tech_Media/2672/Apple-gets-into-ga...g,-mayb
http://www.iphoneworld.ca/news/2008/02/13/is-apple-promoting-the-iphon...o-full-